This program will provide basic finance and accounting tools to enable company managers to understand the financial side of the company business and to use financial tools in making decisions that create value for the company.
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This module will provide advanced tools in finance and accounting and apply these tools to team projects developing marketing plans at the client company.
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Human Resource Management is not personnel administration. Rather it focuses on the skills, processes and philosophies needed for adding value and delivering results in a competitive global environment.
Two key assumptions underlie the design of this course:
• All managers have subordinates, and therefore, must manage human resources.
• Strategy, technology and information are all important assets to managers, but people
formulate and implement strategies, invent and utilize technology, and create and
process information. Therefore, people are the key asset managers must effectively
utilize. Consequently, the ability to successfully manage human resources is a critical
skill for all managers.
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In today’s increasingly competitive global environment, business organizations need leaders who can inspire and mobilize teamwork, and who are capable of creating, assessing and exploiting strategic opportunities, and of communicating and negotiating in culturally and politically diverse environments. Leaders create value for shareholders, customers, and other stakeholders by unleashing the “intellectual capital” within the organization.
Through this course, participants will understand the techniques that accelerate or stifle high performance, how to better leverage the positive attributes of the organizational climate, and develop methodologies to build performance drivers into their organization.
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This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis (i.e., customer analysis, competitor analysis, and company analysis) as well as an appreciation of the basic strategic issues involved in market segmentation, market selection, and market positioning. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The ethical dimension of marketing decision making is emphasized throughout the learning process.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
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This seminar examines how an organization can successfully identify, develop and manage products/services. Participants will gain an understanding of the product development cycle (domestic & global), the risk-rewards associated with product development, and the role of evolutionary vs. Revolutionary product. The seminar will also address the value of an innovation charter, and the criteria for successfully screening and developing new products.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
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Kontakt
Na Bitevní pláni 42, 140 00 Praha 4–Vyšehrad, e-mail: info@glc.cz, mobil: +420 603 22 88 38
