Finance pro nefinanční manažery I.

Course Objectives:

This program will provide basic finance and accounting tools to enable company managers to understand the financial side of the company business and to use financial tools in making decisions that create value for the company.

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Finance pro nefinanční manažery II.

Course Objectives:

This module will provide advanced tools in finance and accounting and apply these tools to team projects developing marketing plans at the client company.

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Mezikulturní komunikace

Course objectives:

The purpose of this workshop is to help your executive at various level of the organization to improve their abilities to manage and lead in a diverse multicultural environment. It will also provide skills that will help them make better cross-cultural decisions, and improve their negotiation/leadership skills at various levels during new organizational changes. We will achieve these goals by providing an in-depth examination of cross-cultural issues and their managerial implications.

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Leadership

Course Objectives:

In today’s increasingly competitive global environment, business organizations need leaders who can inspire and mobilize teamwork, and who are capable of creating, assessing and exploiting strategic opportunities, and of communicating and negotiating in culturally and politically diverse environments. Leaders create value for shareholders, customers, and other stakeholders by unleashing the “intellectual capital” within the organization.

Through this course, participants will understand the techniques that accelerate or stifle high performance, how to better leverage the positive attributes of the organizational climate, and develop methodologies to build performance drivers into their organization.

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Základy marketingu

Course Objectives:

This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis (i.e., customer analysis, competitor analysis, and company analysis) as well as an appreciation of the basic strategic issues involved in market segmentation, market selection, and market positioning. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The ethical dimension of marketing decision making is emphasized throughout the learning process.

The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.

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Proposition and Product Marketing

Course Objectives:

This seminar examines how an organization can successfully identify, develop and manage products/services. Participants will gain an understanding of the product development cycle (domestic & global), the risk-rewards associated with product development, and the role of evolutionary vs. Revolutionary product. The seminar will also address the value of an innovation charter, and the criteria for successfully screening and developing new products.

The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.

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