V této sekci naleznete pro Vaši inspiraci přehled všech standardně nabízených kurzů. Veškerá témata je možné realizovat jako samostatné výukové moduly nebo je zkombinovat do vícemodulových komplexních programů.
Všechny kurzy je možné upravit dle specifických potřeb zákazníka.
"P" je tou správnou odpovědí. ale víte, kolik jich doopravdy je?
Každý dobrý marketingový manažer ví, že "P" je klíčem. Ale jste si opravdu jisti, že je znáte všechna? Kolik jich je? 2 - 4 - 6 a nebo více? Zvolili jste tu správnou marketingovou strategii? Víte jak silná je vaše značka? Znáte své zákazníky?
This course seeks to provide an understanding of the unique marketing/management issues related to service industries (e.g. telecommunications, consulting, software, and healthcare). The growing role of services in the global economy will be discussed and key differences between products and services will be examined.
Pro více informací o tématech se, prosím, přihlaste
This seminar will examine the role of brands as strategic assets, and how effective branding can be a source of competitive advantage in today’s competitive marketplace. It will also emphasize how strong brands can transcend different geographies, cultures and market differences.
Pro více informací o tématech se, prosím, přihlaste
This module will focus on how to create powerful brands using the different elements of a successful implementation strategy. It will build on the theoretical concepts covered in the first course on brand management.
Pro více informací o tématech se, prosím, přihlaste
This seminar will focus on how to create an impactful Strategic Brand Plan for an organization at the global and/or market level. It will build on the theoretical concepts covered in the first seminar on brand management, and the tactical/execution concepts covered in the second seminar.
Pro více informací o tématech se, prosím, přihlaste
This course seeks to provide an understanding of the unique marketing/management issues related to service industries (e.g. telecommunications, consulting, software, and healthcare). The growing role of services in the global economy will be discussed and key differences between products and services will be examined.
Pro více informací o tématech se, prosím, přihlaste
This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis (i.e., customer analysis, competitor analysis, and company analysis) as well as an appreciation of the basic strategic issues involved in market segmentation, market selection, and market positioning. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The ethical dimension of marketing decision making is emphasized throughout the learning process.
Pro více informací o tématech se, prosím, přihlaste
This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis (i.e., customer analysis, competitor analysis, and company analysis) as well as an appreciation of the basic strategic issues involved in market segmentation, market selection, and market positioning. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The ethical dimension of marketing decision making is emphasized throughout the learning process.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
Pro více informací o tématech se, prosím, přihlaste
This seminar examines how an organization can successfully identify, develop and manage products/services. Participants will gain an understanding of the product development cycle (domestic & global), the risk-rewards associated with product development, and the role of evolutionary vs. Revolutionary product. The seminar will also address the value of an innovation charter, and the criteria for successfully screening and developing new products.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
Pro více informací o tématech se, prosím, přihlaste
This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The seminar will enable HR managers to effectively recruit for marketing management talent, as well as to interact with marketing managers within their organizations.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
Pro více informací o tématech se, prosím, přihlaste
This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis (i.e., customer analysis, competitor analysis, and company analysis) as well as an appreciation of the basic strategic issues involved in market segmentation, market selection, and market positioning. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The ethical dimension of marketing decision making is emphasized throughout the learning process.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
Pro více informací o tématech se, prosím, přihlaste
Kontakt
Na Bitevní pláni 42, 140 00 Praha 4–Vyšehrad, e-mail: info@glc.cz, mobil: +420 603 22 88 38
