Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This course will provide you with a frameworks for understanding this function and discus the role of operations managers, in particular the importance of focusing on suppliers and customers.
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This seminar will examine the role of brands as strategic assets, and how effective branding can be a source of competitive advantage in today’s competitive marketplace. It will also emphasize how strong brands can transcend different geographies, cultures and market differences.
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This course seeks to provide an understanding of the unique marketing/management issues related to service industries (e.g. telecommunications, consulting, software, and healthcare). The growing role of services in the global economy will be discussed and key differences between products and services will be examined.
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This seminar provides an overview of marketing in today's complex, rapidly changing global business environment. Participants will gain a fundamental understanding of marketing strategy and marketing analysis. Each participant will also be trained in the key tactics/tools used to effectively implement marketing plans (i.e., product development, pricing strategies, marketing communications, and distribution management). The seminar will enable HR managers to effectively recruit for marketing management talent, as well as to interact with marketing managers within their organizations.
The seminar will use a combination of interactive lectures, small group discussions, and case studies to ensure active involvement of the participants during the instruction.
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The goal and overall purpose would be to familiarize the attendees with nature of bank activities conducted on a daily basis in their interaction with clients.
Key Learning Objective:
Focus would be on answering a key question facing all banks:
How does a bank achieve profitability, and yet keep risk at prudent, acceptable levels?
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The purpose of this course is to provide participants with a core understanding of the diverse activities undertaken by the various departments operating within an investment bank.
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Create and manage your own company. In real-time, you experience a multiplayer competition for market leadership and shareholder value within a simulation of real world economy.
Overview:
As the executive team, the students are provided with the seed capital (investment money) to start up their business. They can use this money to build a factory, open sales offices, and design brands. They will invest 1,000,000 in each of the first four quarters. An additional 5,000,000 will become available in quarter 5 from venture capitalists, for a total of 9,000,000.
The executive team has the next 2 years (8 quarters or decision periods) to get the company off the ground. Within this time frame, they should become a self-sufficient firm, earning substantial profits from their operations.
The web based exercise challenges students to make tough decisions in Accounting, Finance, Advanced Marketing, Manufacturing, Business Partner Negotiations and Profitability Analysis. The market in the game is competitive and fast-paced, the customers are demanding and the competition is working hard to increase their market share.
Students can play against their peers. The grading is based on the balanced scorecard that measures profitability, customer satisfaction, market share in the targeted market segments, asset management, and preparedness for the future and wealth.
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Kontakt
Na Bitevní pláni 42, 140 00 Praha 4–Vyšehrad, e-mail: info@glc.cz, mobil: +420 603 22 88 38
